A recent study by MarketingSherpa shows that email is still the most effective digital marketing tool with a median ROI of 122% That’s more than four times higher than the next-highest median ROI for social media (27%) and nearly seven times higher than the median ROI for search engine optimization (17%)
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A recent study by the e-Marketing Association found that among the most effective digital marketing tactics are email marketing website design and development and search engine optimization
A recent study by The E-Commerce Times found that while email is still the most popular form of e-marketing social media is quickly catching up In fact according to the study social media will overtake email in terms of effectiveness by 2019.
A recent study by the Pew Research Center found that nearly two-thirds of American adults now own a smartphone up from just 35 percent in 2011. With this in mind e-marketing has become an increasingly important way for businesses to connect with their customers
A recent study by the e-Marketing Association found that: -73% of marketers believe that email is still the most effective digital marketing tool -Almost 60% of respondents said they would increase their email budget in 2017. -77% of respondents plan to send more emails in 2017 than they did in 2016.
A recent study by the Pew Research Center found that as of 2014 71% of American adults use the internet Out of that number 89% of those users go online everyday In addition a growing number of Americans are getting their news online A study by the Pew Research Center released in March 2016 found that 62% of U.S adults get their news on social media with 18% getting their news from Facebook specifically These numbers underscore the importance of having a strong online presence for businesses and organizations of all sizes
According to the study e-mail is the most effective digital marketing tool for driving customer engagement When it comes to acquiring new customers e-mail is the most successful digital marketing tactic with a conversion rate of almost 5 percent Twitter and Facebook were also found to be effective channels for customer acquisition with conversion rates of 2.5 percent and 1.7 percent respectively However when it comes to engaging current customers Facebook proved to be more effective than Twitter The study found that the average click-through rate (CTR) for Facebook posts was 0.07 percent compared to 0.04 percent for Twitter tweets
A recent study by the E-Marketing Association found that email is still the most effective digital marketing tool with a median ROI of 122% The study also found that social media and paid search are the least effective digital marketing tools with median ROIs of 11% and 9% respectively
According to a study by eMarketer as of 2016 there are 2.34 billion social media users worldwide Of those users 1.96 billion are on Facebook Twitter has 317 million active users and Instagram has 400 million active users This means that if your business is not yet using social media to reach its target market it is missing out on a large chunk of potential customers
A recent study found that the use of electronic marketing is growing rapidly In a survey of over 1,000 small business owners nearly two-thirds said they used at least one form of electronic marketing The most popular methods were email (used by 82% of businesses) followed by social media (68%) and website (65%)
